Strategic Communications Counsel
We analyse each organisation’s communications vision and develop sustainable strategies for public, sector and stakeholder relations.
Service scope
Strategic communications counsel brings an organisation’s objectives, stakeholders, messages and channels into one practical roadmap. Next Medya reviews the current position and works with the internal team to define priorities, executive messages, measurement indicators and delivery steps. The engagement is designed to improve consistency across decisions and communications, without promising a particular outcome.
Who it is for
Organisations and communications teams that need to align communications objectives, stakeholder priorities and executive messages within one strategic framework.
Needs addressed
We analyse each organisation’s communications vision and develop sustainable strategies for public, sector and stakeholder relations.
Potential work outputs
- Corporate communications strategy and roadmap design
- Stakeholder analysis and communications prioritisation
- Communications performance measurement and reporting
- Executive communications coaching and message architecture
How the work proceeds
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01
Need and scope
Objectives, stakeholders, responsibilities and decision points are clarified together.
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02
Analysis and planning
The current situation is reviewed and priorities, work stages and the communications framework are planned.
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03
Coordination and delivery
The agreed scope is managed in coordination with the relevant teams and stakeholders.
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04
Review and reporting
Defined indicators and completed actions are reviewed and reported.
Frequently asked questions
Who is Strategic Communications Counsel for?
Organisations and communications teams that need to align communications objectives, stakeholder priorities and executive messages within one strategic framework.
How is the scope of work defined?
Objectives, stakeholders, needs, timing and responsibilities are clarified during the initial assessment, and the workplan is then prepared around the agreed scope.
What outputs can be planned?
Corporate communications strategy and roadmap design; Stakeholder analysis and communications prioritisation; Communications performance measurement and reporting; Executive communications coaching and message architecture
What information starts a strategic communications engagement?
The initial review covers the organisation’s objectives, current communications activity, priority stakeholders, decision processes, channel structure and executive messages.
Can executive messages and spokesperson guidance be included?
Where needed, the workplan can include a core message architecture, speaking frameworks for executives and an internal review and approval flow.
How is communications performance reviewed?
Indicators related to the organisation’s objectives and a reporting interval are agreed at the outset, then completed work is reviewed against that shared framework.