Public and NGO Relations
Strategic management of relationships with public institutions, civil society organisations and regulatory bodies.
Service scope
Public and NGO relations support helps organisations plan communications with public bodies, civil-society organisations and sector stakeholders. Next Medya coordinates stakeholder mapping, policy monitoring, message frameworks, meetings and advocacy communications. Legal or regulatory opinions and representation requiring specific authorisation remain outside this service and are handled by appropriately qualified advisers.
Who it is for
Organisations seeking a planned, consistent and clearly governed approach to communications with public, civil-society and sector stakeholders.
Needs addressed
Strategic management of relationships with public institutions, civil society organisations and regulatory bodies.
Potential work outputs
- Public and NGO relations strategy
- Policy monitoring and regulatory alignment counsel
- Advocacy campaigns and stakeholder coordination
- Social impact project design and management
How the work proceeds
-
01
Need and scope
Objectives, stakeholders, responsibilities and decision points are clarified together.
-
02
Analysis and planning
The current situation is reviewed and priorities, work stages and the communications framework are planned.
-
03
Coordination and delivery
The agreed scope is managed in coordination with the relevant teams and stakeholders.
-
04
Review and reporting
Defined indicators and completed actions are reviewed and reported.
Frequently asked questions
Who is Public and NGO Relations for?
Organisations seeking a planned, consistent and clearly governed approach to communications with public, civil-society and sector stakeholders.
How is the scope of work defined?
Objectives, stakeholders, needs, timing and responsibilities are clarified during the initial assessment, and the workplan is then prepared around the agreed scope.
What outputs can be planned?
Public and NGO relations strategy; Policy monitoring and regulatory alignment counsel; Advocacy campaigns and stakeholder coordination; Social impact project design and management
Which organisations can appear in a stakeholder map?
Depending on scope, the map may cover relevant public bodies, civil-society organisations, professional associations, sector bodies and other issue-related stakeholders.
Does policy monitoring constitute legal advice?
No. Policy monitoring tracks and summarises public developments from a communications perspective; legal or regulatory opinions belong to appropriately qualified advisers.
How are stakeholder meetings prepared?
The meeting objective, participants, core messages, agenda, internal owners and follow-up steps are defined in advance within a coordination plan.